Winter Olympics Are Two Weeks Away, but Sponsors Are Preserving Low Profile

Winter Olympics Are Two Weeks Away, but Sponsors Are Preserving Low Profile

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With lower than two weeks to head before the originate of the Winter Video games in Beijing, a couple of Olympics sponsors are skipping what is on the total an Olympics-themed advertising blitz.

In 2018, Visa Inc. revved up its Olympic advertising and marketing campaign months before the Winter Olympics in Pyeongchang, South Korea. It marked the 100-day countdown to the torch lights on Twitter. It highlighted its Team Visa athletes, and it promoted wearable price devices used on the tournament.

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